Lazar Malakov, Httpool
Lazar has extensive experience in various industries in the area of marketing, advertising and sales.He believes that the correct selection of a target audience is mostly a logical task with active use of database. He has gained over 20 years of professional experience in direct marketing (mail, email, SMS, Messenger), CRM analysis and evaluation of campaigns, as well as the implementation and optimization of advertising campaigns on Twitter, LinkedIn, Facebook, Google, Viber, AppNexus and Httpool AdPlatform. Lazar has gained his professional experience working for Nestle Bulgaria, Kamenitza, Metro Cash & Carry, Investor.bg and others. He has a Master’s degree in Marketing from UNWE.